Vote Leave and Take Back Control: Examining Ethically Questionable Marketing in the Leave.eu Campaign.

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Vote Leave and Take Back Control: Examining Ethically Questionable Marketing in the Leave.eu Campaign.

This research explores the ethicality of the marketing employed by the Leave.eu campaign in the 2016 EU Referendum. It illuminates voter-centric perceptions of such marketing and ascertains what issues the campaign sought to communicate to the public, if it was effective in this regard and whether t...

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Bibliographic Details
Main Author:	Wong, Antonia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Political marketing critical marketing EU Referendum ethical marketing
Online Access:	https://eprints.nottingham.ac.uk/45901/

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