Vote Leave and Take Back Control: Examining Ethically Questionable Marketing in the Leave.eu Campaign.
This research explores the ethicality of the marketing employed by the Leave.eu campaign in the 2016 EU Referendum. It illuminates voter-centric perceptions of such marketing and ascertains what issues the campaign sought to communicate to the public, if it was effective in this regard and whether t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45901/ |