Corporate Social Responsibility scepticism and its influence on consumers’ purchasing intentions

Corporate Social Responsibility scepticism and its influence on consumers’ purchasing intentions

Corporate Social Responsibility (CSR) has become mainstream as an increasing number of companies use this practice. At the same time, as some CSR related scandals occurred, consumers became more sceptical towards CSR engaged firms. This study is motivated by one research question and two sub-questi...

Full description

Bibliographic Details
Main Author: Bitterolf, Maxime
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Subjects:
Corporate Social Responsibility Scepticism Purchasing intentions Greenwashing
Online Access:https://eprints.nottingham.ac.uk/45899/

Similar Items

Similar Items