Corporate Social Responsibility scepticism and its influence on consumers’ purchasing intentions
Corporate Social Responsibility (CSR) has become mainstream as an increasing number of companies use this practice. At the same time, as some CSR related scandals occurred, consumers became more sceptical towards CSR engaged firms. This study is motivated by one research question and two sub-questi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45899/ |