Consumer decision-making styles under different education background (specific in Finance and Engineering) in banking and financial services

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Consumer decision-making styles under different education background (specific in Finance and Engineering) in banking and financial services

Based on the literature review of the research in the consumer decision-making style and the relationship between different education background and consumer decision-making, this dissertation using the factor analysis method. It aims the individuals with finance or engineering background as the res...

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Bibliographic Details
Main Author:	Mei, Dan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45890/

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