Consumer decision-making styles under different education background (specific in Finance and Engineering) in banking and financial services
Based on the literature review of the research in the consumer decision-making style and the relationship between different education background and consumer decision-making, this dissertation using the factor analysis method. It aims the individuals with finance or engineering background as the res...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45890/ |