Investigating the motivations for consumers creating and consuming user-generated content on social networks: the nature of online consumer behaviour on Weibo

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Investigating the motivations for consumers creating and consuming user-generated content on social networks: the nature of online consumer behaviour on Weibo

With the development of social media, social networks have expanded the opportunities for user to create and consume user-generated content (UGC) online. UGC is an important information source for both companies and consumers, and can influence e-WOM as well as consumer purchase decisions. Understan...

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Bibliographic Details
Main Author:	Bao, Xiao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45863/

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