Investigating the motivations for consumers creating and consuming user-generated content on social networks: the nature of online consumer behaviour on Weibo
With the development of social media, social networks have expanded the opportunities for user to create and consume user-generated content (UGC) online. UGC is an important information source for both companies and consumers, and can influence e-WOM as well as consumer purchase decisions. Understan...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45863/ |