The relationship between culturally-driven self- construal and consumers’ comprehension of three styles of visual metaphors in print advertising
As the advertising industry becomes a mature market, the advertising should not only consider about the consumer groups and the overseas markets, but also consider how to stand out from the similar competitors. As a result, creative message strategies are employed more often in print advertisements...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45857/ |