An Application of the Localization Strategy of MNCs
in China: The case of Starbucks

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An Application of the Localization Strategy of MNCs in China: The case of Starbucks

With the rise of the Chinese market, more MNCs begin to take China as the main market. In order to take up more market share in China, choosing a feasible business strategy is vital for MNCs. Localization strategy is now considered as one of the most suitable strategies in China. However, the motiva...

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Bibliographic Details
Main Author:	GU, YIFAN
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	strategy localization MNCs motivation impact
Online Access:	https://eprints.nottingham.ac.uk/45816/

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