An Application of the Localization Strategy of MNCs in China: The case of Starbucks
With the rise of the Chinese market, more MNCs begin to take China as the main market. In order to take up more market share in China, choosing a feasible business strategy is vital for MNCs. Localization strategy is now considered as one of the most suitable strategies in China. However, the motiva...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45816/ |