Social Media Engagement in Ethical Consumption: the Role of Social Media Content and Customer Attitudes for engaging with Commercial Organisation’s Social Media Sites

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Social Media Engagement in Ethical Consumption: the Role of Social Media Content and Customer Attitudes for engaging with Commercial Organisation’s Social Media Sites

Customer engagement has become the focus of developing relationship between buyers and sellers, which can be seen as a concept that is critical to the success of organizations. The social media presence of organizations initiated a more interactive and communicative way of customer engagement. In th...

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Bibliographic Details
Main Author:	ZHENG, YULAN
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45811/

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