Social Media Engagement in Ethical Consumption: the Role of Social Media Content and Customer Attitudes for engaging with Commercial Organisation’s Social Media Sites
Customer engagement has become the focus of developing relationship between buyers and sellers, which can be seen as a concept that is critical to the success of organizations. The social media presence of organizations initiated a more interactive and communicative way of customer engagement. In th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45811/ |