From Consumerism to Sustainability: discussing the attractiveness of “borrowing shop” to Chinese customers

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From Consumerism to Sustainability: discussing the attractiveness of “borrowing shop” to Chinese customers

This research aims to discuss the attractiveness of “borrowing shop” to customers in China. To discuss this topic, there are three objectives including what the factors motivating these consumers to try the borrowing shops might be, what the factors dissuading them from trying the borrowing shops mi...

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Bibliographic Details
Main Author:	lou, yingzi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	sustainable consumption borrowing shop motivation marketing mix
Online Access:	https://eprints.nottingham.ac.uk/45787/

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