From Consumerism to Sustainability: discussing the attractiveness of “borrowing shop” to Chinese customers
This research aims to discuss the attractiveness of “borrowing shop” to customers in China. To discuss this topic, there are three objectives including what the factors motivating these consumers to try the borrowing shops might be, what the factors dissuading them from trying the borrowing shops mi...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/45787/ |