An Analysis of the Internationalisation and Entry Modes of MNCs in Emerging Markets – A Case Study of 7-Eleven in Thailand

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An Analysis of the Internationalisation and Entry Modes of MNCs in Emerging Markets – A Case Study of 7-Eleven in Thailand

The main objective of this dissertation is to examine the factors that influence the choice of entry mode for multinational corporations in an emerging market. Therefore, for this study 7-Eleven has been selected as our company case study. Also, Thailand has been chosen as a case study of an emergin...

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Bibliographic Details
Main Author:	Pattanapongthorn, Pitchamol
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	English
Online Access:	https://eprints.nottingham.ac.uk/45741/

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