An Analysis of the Internationalisation and Entry Modes of MNCs in Emerging Markets – A Case Study of 7-Eleven in Thailand
The main objective of this dissertation is to examine the factors that influence the choice of entry mode for multinational corporations in an emerging market. Therefore, for this study 7-Eleven has been selected as our company case study. Also, Thailand has been chosen as a case study of an emergin...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45741/ |