An exploration of the relationship between eWOM on Chinese social media, customer trust, and value co-creation

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An exploration of the relationship between eWOM on Chinese social media, customer trust, and value co-creation

This dissertation attempts to investigate the relationship between eWOM on Chinese social media, customer trust, and value co-creation. Data was collected through a series of interviews with sixteen individuals who are frequent users of Chinese social media and have value co-creation experiences. Th...

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Bibliographic Details
Main Author:	Shen, Yaqiong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	eWOM Social media in China Customer trust value co-creation
Online Access:	https://eprints.nottingham.ac.uk/45675/

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