An exploration of the relationship between eWOM on Chinese social media, customer trust, and value co-creation
This dissertation attempts to investigate the relationship between eWOM on Chinese social media, customer trust, and value co-creation. Data was collected through a series of interviews with sixteen individuals who are frequent users of Chinese social media and have value co-creation experiences. Th...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/45675/ |