An Exploration of Taiwanese Customers’ Purchase
Intention of Organic Food using the Theory of
Planned Behaviour

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An Exploration of Taiwanese Customers’ Purchase Intention of Organic Food using the Theory of Planned Behaviour

The organic food industry is one of the fastest growing food sectors in Taiwan. Following a number of food scandals, customers are more concerned than ever about healthy food selection. Organic food is regarded as a healthy, environmentally friendly and safe option. However, regarding previous nega...

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Bibliographic Details
Main Author:	Wang, Kimberly
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45662/

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