An Exploration of Taiwanese Customers’ Purchase Intention of Organic Food using the Theory of Planned Behaviour
The organic food industry is one of the fastest growing food sectors in Taiwan. Following a number of food scandals, customers are more concerned than ever about healthy food selection. Organic food is regarded as a healthy, environmentally friendly and safe option. However, regarding previous nega...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45662/ |