The role of Social Media in SMEs’ Customer Engagement in China

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The role of Social Media in SMEs’ Customer Engagement in China

With the development of social media, more and more marketers use social media to engage with customers. This is due to that both development of social media is rapid and the significance of customer engagement is apparent which brings about business value. Although it could be found by prior resear...

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Bibliographic Details
Main Author:	Chen, Xiunan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Customer engagement Customer relationship Social media SMEs
Online Access:	https://eprints.nottingham.ac.uk/45619/

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