The role of Social Media in SMEs’ Customer Engagement in China
With the development of social media, more and more marketers use social media to engage with customers. This is due to that both development of social media is rapid and the significance of customer engagement is apparent which brings about business value. Although it could be found by prior resear...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/45619/ |