Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand

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Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand

The growth of Generation Y consumers in the luxury fashion market has been phenomenal in recent decades, especially among emerging Asian countries. This research thus aims to understand the behaviour of this relatively new segment of consumers, a group that is now the biggest spender of $2.45 billio...

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Bibliographic Details
Main Author:	Pasuhirunnikorn, Nantanut
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Generation Y Luxury Fashion Brand Social Identity Social Comparison Consumer Brand Engagement Thailand
Online Access:	https://eprints.nottingham.ac.uk/45456/

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