Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand
The growth of Generation Y consumers in the luxury fashion market has been phenomenal in recent decades, especially among emerging Asian countries. This research thus aims to understand the behaviour of this relatively new segment of consumers, a group that is now the biggest spender of $2.45 billio...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45456/ |