Assessing the Competitive Advantage of the Association of Volleyball Professionals (AVP) in Events Marketing

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Assessing the Competitive Advantage of the Association of Volleyball Professionals (AVP) in Events Marketing

The purpose of this research is to assess the competitive advantage of the Association of Volleyball Professionals (AVP) in events marketing. In the North American professional sports industry, there are extremely large entities namely the Big 4 – the National Football League (NFL), the National Bas...

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Bibliographic Details
Main Author:	Gearhart, Heather
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45433/

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