Assessing the Competitive Advantage of the Association of Volleyball Professionals (AVP) in Events Marketing
The purpose of this research is to assess the competitive advantage of the Association of Volleyball Professionals (AVP) in events marketing. In the North American professional sports industry, there are extremely large entities namely the Big 4 – the National Football League (NFL), the National Bas...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45433/ |