How donor behaviour is influenced by Social Media - Take Taiwan Fund for Children and Families on Facebook as an example.

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How donor behaviour is influenced by Social Media - Take Taiwan Fund for Children and Families on Facebook as an example.

Non-profit organizations rely on the donation from their donor's financial support so that they could complete their mission to the society. However, while the non-profit fundraising marketing environment has become more and more competitive, the charity has conducted and planned multiple marke...

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Bibliographic Details
Main Author:	WU, PEI YU
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	non-profit organisation donor behaviour
Online Access:	https://eprints.nottingham.ac.uk/45402/

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