How donor behaviour is influenced by Social Media - Take Taiwan Fund for Children and Families on Facebook as an example.
Non-profit organizations rely on the donation from their donor's financial support so that they could complete their mission to the society. However, while the non-profit fundraising marketing environment has become more and more competitive, the charity has conducted and planned multiple marke...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45402/ |