Explore and Evaluate the Internal Marketing
Strategy of Haidilao

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Explore and Evaluate the Internal Marketing Strategy of Haidilao

In the last several decades, the relationship between internal marketing and service quality has triggered a significant attention and interest among researchers. There is an increasing number of scholars and practitioners having been aware of the importance of internal marketing. To be specific, it...

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Bibliographic Details
Main Author:	Zhou, Yuanyuan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45380/

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