Explore and Evaluate the Internal Marketing Strategy of Haidilao
In the last several decades, the relationship between internal marketing and service quality has triggered a significant attention and interest among researchers. There is an increasing number of scholars and practitioners having been aware of the importance of internal marketing. To be specific, it...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45380/ |