Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam

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Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam

This research was designed to provide insights into why customers avoid advertising on social media. The current stream of literature is highlighting that advertising value, privacy concern, and perceived relevance of ad are the most common predictors of advertising avoidance on this platform. There...

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Bibliographic Details
Main Author:	Vuong, Hoang Phuong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Advertising Avoidance Advertising Avoidance Predictors Social Media Social Media Advertising
Online Access:	https://eprints.nottingham.ac.uk/45348/

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