Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam
This research was designed to provide insights into why customers avoid advertising on social media. The current stream of literature is highlighting that advertising value, privacy concern, and perceived relevance of ad are the most common predictors of advertising avoidance on this platform. There...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45348/ |