An exploration of the beauty ideals and advertising values represented by cosmetic brands: A case study analysis of Seventeen.

QR Code

An exploration of the beauty ideals and advertising values represented by cosmetic brands: A case study analysis of Seventeen.

The literatures of marketing and brand research have paid more and more attention to the values appeared in the advertisements (Gneezy, 2017). What is more, the beauty ideals represented by the advertisements are also a popular research topic in recent years (Gneezy, 2017). However, the development...

Full description

Bibliographic Details
Main Author:	Zhang, Yu-Han
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Seventeen Advertisements Beauty ideal Advertising value Relationship Culture
Online Access:	https://eprints.nottingham.ac.uk/45203/

Similar Items

An exploration of advertising values and beauty ideals manifest in print advertisements of cosmetic brands: A content analysis of Boots No.7
by: Gong, Yu-Qing
Published: (2017)

The Representation of Ideal Beauty in Advertising--A longitudinal study of No.7
by: GU, ANQI
Published: (2017)

Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements.
by: yang, deng
Published: (2016)

A Thesis using Content Analysis to Examine the Relationship between Advertising Values and Beauty Types in Boots No.7 Print Advertisements
by: Wright, Chloe
Published: (2017)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Unintended effects of health advertising to women
by: Shoebridge, Andrea, et al.
Published: (2003)

Model Looks, Motives, and Affective Outcomes
by: Dickinson-Delaporte, Sonia, et al.
Published: (2014)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL
by: Nguyen, Tuyen
Published: (2016)

Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising
by: Lu, Xi
Published: (2006)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

How imagery and brands in luxury perfume advertisements transport the consumer and contribute to the creation of the postmodern symbolic identity
by: Jessop, Joshua
Published: (2018)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention
by: Moses, Ibrahim Oyewole
Published: (2021)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
by: Mohd Azlan, Ahmad Danial, et al.
Published: (2018)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam
by: Vuong, Hoang Phuong
Published: (2017)

Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli
by: Razalli, Zakaria
Published: (2016)

Consumers' perceived relationship between television advertising recall and brand purchase decision
by: Siew, Siok Peik
Published: (1999)

Essays on advertising, growth, and comparative statics
by: Oliver i Vert, Miquel
Published: (2025)

Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli
by: Mohd Khairulnizam, Ramli
Published: (2017)

SMS advertising - a critical review and future directions
by: Dix, Steve, et al.
Published: (2009)

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
by: Mat Zin, Sakinah, et al.
Published: (2014)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
by: Sulaiman, Masdiana
Published: (2013)

Negativity and information in campaign advertising
by: Sullivan, Jonathan
Published: (2010)

Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti
by: Elvira, Nainggolan, et al.
Published: (2017)

Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions
by: Guillobez, Valerie Barbara Juliette
Published: (2007)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
by: Mat Lizah, Muhammad Reedha
Published: (2019)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
by: Roslan, Nur Widad
Published: (2021)

Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK
by: Liu, Jing
Published: (2019)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal
by: Jamal, Noraini
Published: (2017)

Attitudes toward Shock Advertising of Western-European and Serbian University Students With Regard To Public Health Context (Anti-Smoking and Anti-HIV/AIDS Campaigns)
by: Krstic, Tamara
Published: (2007)