An exploration of the beauty ideals and advertising values represented by cosmetic brands: A case study analysis of Seventeen.
The literatures of marketing and brand research have paid more and more attention to the values appeared in the advertisements (Gneezy, 2017). What is more, the beauty ideals represented by the advertisements are also a popular research topic in recent years (Gneezy, 2017). However, the development...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2017
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| Online Access: | https://eprints.nottingham.ac.uk/45203/ |