consumers’ motivations of secondhand exchanges in virtual communities: the case of Idle Fish
Nowadays, more and more people conduct secondhand exchanges and join in virtual communities in China. Alibaba, as a world-famous e-commerce company, has already found this trend and launched an online second-hand goods marketplace called Idle Fish many years ago. This paper reports on a study of mot...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45158/ |