Chinese Consumer Engagement with eWOM Websites and Assessing the Credibility of Content for Tourism to European Countries

QR Code

Chinese Consumer Engagement with eWOM Websites and Assessing the Credibility of Content for Tourism to European Countries

Electronic word-of-mouth (eWOM) is regarded as the key source of tourism information search for consumers and thus has become the marketing communication focus for tourism service industry. This research targeted Chinese tourists as the research objectives since Chinese outbound tourism has grown ra...

Full description

Bibliographic Details
Main Author:	Chang, H.C.
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45025/

Similar Items

Source credibility: A study of eWOM on social media and Chinese students’ travel choices
by: Chen, Lan
Published: (2013)

Dimensions of eWOM credibility on the online purchasing activities among consumers through social media
by: Nor Amira Baharuddin,, et al.
Published: (2020)

Investigating the presence of Gender Differences in eWOM
by: Kocánová, I.
Published: (2018)

Electronic Word of Mouth (eWOM) on restaurants in Sarawak
by: Tan, Chin Choo, et al.
Published: (2016)

Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
by: Bong, Wan Zhung
Published: (2017)

Exploring electronic Word-of-Mouth (eWOM) for healthcare services in Singapore
by: Lee, Lay Lay
Published: (2020)

An exploration of the relationship between eWOM on Chinese social media, customer trust, and value co-creation
by: Shen, Yaqiong
Published: (2017)

Motivations of electronic word-of-mouth (eWOM) sharing in the automotive customer’s journey with an analysis of consumer sentiment in Singapore
by: Guo, Zhiwei
Published: (2020)

What Are the Influences of Entertaining eWOM on Social Media-an Empirical Study on the Use of Brand-related Hashtags on Weibo and Customer Engagement
by: Zhao, Lisa
Published: (2019)

The influence of electronic words of mouth (eWOM) on the Malay film industry / Abdul Aziz Azizam
by: Azizam, Abdul Aziz
Published: (2014)

‘In Response to Online Customer Compliments’: The Effects of Webcare Towards Positive eWOM on Observing Consumers’ Pre-purchase Decision- making
by: Chutrakul, Varin
Published: (2020)

Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management
by: Tibrewala, Aditya
Published: (2011)

Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
by: Alharbi, Musab Kamal M
Published: (2020)

Direction of future research in EWOM: issues of credibility, format and impact
by: Ahmed Khan, Shamim, et al.
Published: (2018)

eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi
by: Abdul Hadi, Arnieyantie, et al.
Published: (2020)

The influence of electronic service quality and electronic word of mouth (eWOM) toward repurchase intention (study on e-commerce in Indonesia)
by: Rachbini, Widarto, et al.
Published: (2021)

Credibility on the web: a study of the credibility of consumer information on Malaysian e-commerce websites / Dr. Kiranjit Kaur …[et al.]
by: Kaur, Kiranjit (Dr.), et al.
Published: (2004)

The Influence of e-WOM on Consumer Behaviour in the Context of Cosmetic Weblogs
by: Chu, Ya-Ling
Published: (2011)

Antecedents of Consumer Engagement in Electronic Word-Of-Mouth (EWOM) Under Consideration of Deviations Between Genders
by: Hoffmann, Jonas Tobias
Published: (2017)

The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

The credibility of Islamic religious institutional websites in Malaysia
by: Norhafezah Yusof,
Published: (2016)

Consumers’ Cognitive Process of Discounting Negative e-WOM for Technological Luxury Products
by: Yong, Siew Siew, et al.
Published: (2018)

Assessing the quality of trust features on website content of top hospitals for medical tourism consumers
by: Moslehifar, Mohammad Ali, et al.
Published: (2016)

Credibility and interactivity: Persuasive components of ideological group websites
by: Johnson, Genevieve, et al.
Published: (2014)

The effect of Word of Mouth (WOM) on online pricing: A case study at BizRate UK website
by: Ma, Chiahao
Published: (2009)

The Bosnian European membership deadlock - A Brussels’ credibility crisis
by: Brljavac, Bedrudin
Published: (2011)

Factors Influence the Power of EWOM and Consumer’s Purchase Intention: Direct and Indirect Effects - An Empirical Study of Chinese Young People
by: SHAO, QI
Published: (2011)

Examining the Factors of Ewom That Influence the Consumers’ Online Purchase Decision in Nilai, Malaysia
by: Yang, Hong
Published: (2013)

Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
by: Balouchi, Mina, et al.
Published: (2018)

Content Analysis Of Iranian Tourism Websites Based On Media Richness Theory
by: Saatsaz, Masoumeh
Published: (2009)

Credibility of Halal Logo Design among Consumers
by: Zuhudi, Nurul Wahidah Mahmud, et al.
Published: (2017)

E-Word of Mouth: Early Predictor Of Audience Engagement How Pre-Release "E-WOM" Drives Box-Office Outcomes of Movies
by: Craig, C., et al.
Published: (2015)

The Content and Design of Chinese Media Groups' Corporate Websites: An Empirical Study
by: Luo, Xiaofan
Published: (2007)

Investigating the measurement of consumers’ electronic word-of-mouth (E-WOM), intrinsic and extrinsic motives, and satisfaction of Islamic insurance (Takaful)
by: Norazah Mohd Suki,, et al.
Published: (2019)

E-tourism: young consumers’ perceptions on the service quality of tourism related websites / Anderson Ngelambong, Jazira Anuar and Saerah Saien
by: Ngelambong, Anderson, et al.
Published: (2009)

Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities
by: Strielkowski, Wadim, et al.
Published: (2013)

The impact of consumer engagement towards consumer loyalty in tourism and hospitality industry
by: Leong, Mei Kei, et al.
Published: (2017)

Interactive Impact of EWOM Message Characteristics and Format on Brand Evaluation and Online Brand Engagement: Towards an Integrative Framework
by: Alqahtani, Abdulaziz S.
Published: (2023)

Credible delta gamma (Theta) normal value at risk for assessing European call option risk
by: Sulistianingsih, Evy, et al.
Published: (2024)

Relationship between consumer involvement and consumer engagement with consumer loyalty in tourism and hospitality industry
by: Leong, Mei Kei, et al.
Published: (2017)