Chinese Consumer Engagement with eWOM Websites and Assessing the Credibility of Content for Tourism to European Countries
Electronic word-of-mouth (eWOM) is regarded as the key source of tourism information search for consumers and thus has become the marketing communication focus for tourism service industry. This research targeted Chinese tourists as the research objectives since Chinese outbound tourism has grown ra...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45025/ |