The Effect of Time-limited Products on Consumers’ Buying Decision: An Empirical Research in Taiwan

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The Effect of Time-limited Products on Consumers’ Buying Decision: An Empirical Research in Taiwan

Launching time-limited goods are widely used by marketers to attract consumers and extending the market shares in these decades. Time-limited products have proved with a positive effect on consumers’ buying purchase intention in several studies. However, there are few current findings of the impact...

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Bibliographic Details
Main Author:	Feng, Y.T.
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45024/

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