The Effect of Time-limited Products on Consumers’ Buying Decision: An Empirical Research in Taiwan
Launching time-limited goods are widely used by marketers to attract consumers and extending the market shares in these decades. Time-limited products have proved with a positive effect on consumers’ buying purchase intention in several studies. However, there are few current findings of the impact...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45024/ |