Capturing cultural differences between UK and Malaysian drivers to inform the design of in-vehicle navigation systems
Attending to cultural diversity is important for products and technology intended for global placement, such as automobiles, yet many products (and associated interfaces) lack genuine cultural differentiation. For example, in-vehicle navigation systems are typically identical in form and function ac...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
Society of Automotive Engineering of Japan
2017
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/44642/ |