Blood donation and altruism: the mechanism of altruism (MOA) approach

Is blood donation a pure altruistic act? The answer to this question has profound implications for the type of interventions we can adopt and the way in which research is conducted into blood donor behaviour. This review will address this question and the implications of the answer by introducing th...

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Bibliographic Details
Main Authors: Ferguson, Eamonn, Lawrence, Claire
Format: Article
Published: Wiley 2016
Online Access:https://eprints.nottingham.ac.uk/44461/