'Moments and opportunities': interstitials and the promotional imagination of BBC iPlayer

QR Code

'Moments and opportunities': interstitials and the promotional imagination of BBC iPlayer

This article examines the promotion of the BBC’s online streaming and download service, iPlayer, as it has been presented to audiences through broadcast television. Analysing transitions in the BBC’s representation of iPlayer, it considers the promotional imagination of the service during the 2010s,...

Full description

Bibliographic Details
Main Author:	Grainge, Paul
Format:	Article
Published:	Sage 2017
Subjects:	BBC iPlayer; interstitials on-demand television; paratexts; promos; public service broadcasting
Online Access:	https://eprints.nottingham.ac.uk/44037/

Similar Items

From catch-up TV to online TV: digital broadcasting and the case of BBC iPlayer
by: Grainge, Paul, et al.
Published: (2016)

‘Talking of China…’ : BBC radio talks on the People’s Republic of China 1949-1976
by: Brayne Patterson, Mae
Published: (2020)

‘What has the BBC ever done for us?’: ontological security and broadcasting in an online era
by: Taylor-Camara, Ayesha
Published: (2024)

From catch-up TV to online TV: digital broadcasting and the case of BBC iPlayer
by: Grainge, Paul, et al.
Published: (2018)

Public Sector Innovation: An Exploration into the BBC’s History
by: Azeez NazeerAhamed, Nishanth
Published: (2016)

Exploring risk perceptions between pioneer and me-too brands of mp3 players
by: Quintal, Vanessa, et al.
Published: (2009)

In-hospital mortality following surgical lung biopsy for interstitial lung disease in the USA: 2000-2011
by: Hutchinson, John P., et al.
Published: (2016)

Elvis sings for the BBC: broadcast branding and digital media design
by: Grainge, Paul
Published: (2010)

An Analysis of the Service Marketing and Service Quality of Broadcasting Companies in the United Kingdom
by: Stath, Ulrike
Published: (2007)

Ancillary academia: video shorts and the production of university paratexts
by: Grainge, Paul
Published: (2017)

Surgical lung biopsy for the diagnosis of interstitial lung disease in England: 1997-2008
by: Hutchinson, John P., et al.
Published: (2016)

Comparing differences between psychological distress and physiological markers in first division football players
by: Naji, Farah Layth
Published: (2017)

Anthropometric Profile of Malaysian Sport School Council Netball Players Under 18 Years Old
by: Osman, Noorzaliza
Published: (2008)

‘Show us your moves’: trade rituals of television marketing
by: Grainge, Paul, et al.
Published: (2015)

A bargaining procedure leading to the serial rule in games with veto players
by: Arin, J., et al.
Published: (2015)

Comparison of muscular endurance training periodisation models with equated volume and intensity in adolescent hockey players at Bukit Jalil Sports School.
by: Ramalingam, Shankaralingam
Published: (2011)

Comparison of milk, sports drink and water in rehydrating rugby players
by: Alagappan, Patmavathy
Published: (2016)

Effect of land and aquatic medicine ball training on shoulder imbalance among water polo players
by: Nekooei, Pooya
Published: (2020)

Bone: A study of machining-induced damage and the role of interstitial fluid
by: Robles Linares Alvelais, Jose Alberto
Published: (2022)

Multilayer hairpin bandpass filter for digital broadcasting / Robi'atun Adayiah Awang … [et al.]
by: Awang, Robi'atun Adayiah, et al.
Published: (2011)

Kekuatan Mental Pemain Bola Sepak Piala Malaysia Musim 2007/2008
by: Asmuni, Mohamad Nizam
Published: (2010)

Perbandingan Parameter Prestasi Antara Pemain Ping Pong Lelaki dengan Wanita Pasukan Negara dan Pasukan Remaja Negara
by: Lee, Ai Choo
Published: (1999)

An epithelial biomarker signature for idiopathic pulmonary fibrosis: an analysis from the multicentre PROFILE cohort study
by: Maher, Toby M., et al.
Published: (2017)

The fibromyalgia bladder index
by: Brand, K., et al.
Published: (2007)

TV Al-Hijrah: pelaksanaan rancangan berbentuk Islamik / Nur Syuhada Rashidi
by: Rashidi, Nur Syuhada
Published: (2017)

Punca, kesan dan 'strategi mengatasi' tekanan dalam kalangan pemain bolasepak semasa perlawanan liga super 2011
by: Samad, Norinda
Published: (2012)

Joss Whedon, Dr. Horrible, and the Future of Web Media
by: Leaver, Tama
Published: (2013)

Social gamers’ everyday (in)visibility tactics: playing within programmed constraints
by: Willson, Michele, et al.
Published: (2019)

Time travels in literacy and pedagogy: from script to screen
by: Parry, Becky, et al.
Published: (2016)

Reporting the news : between commitment and constraints of journalistic practice - a study on broadcast journalists in the television network / Siti Zabedah Mohd Shariff
by: Mohd Shariff, Siti Zabedah
Published: (2009)

Hotel and lodging advertisements from Malaysian group buying websites: A genre-based approach / Mohd Safarizan Mohd Safian
by: Mohd Safarizan, Mohd Safian
Published: (2016)

The demotic process in Astro star quest contestants from 2006-2016 / Ang Shiao Chien
by: Ang, Shiao Chien
Published: (2018)

Filem-filem Tamil di Malaysia: Suatu pemerhatian terhadap ketaksamaan sosial / Silllalee S. Kandasamy
by: Silllalee, S. Kandasamy
Published: (2015)

Strategi ketidaksantunan bahasa juri dalam rancangan realiti / Anitha Xavior
by: Anitha, Xavior
Published: (2017)

Cerpen-cerpen air mata
by: Abdul Manaf, Nor Faridah
Published: (2016)

Layered Video Distribution Over Integrated Services Packet Network
by: Yew , Chang Ching
Published: (2001)

News objectivity and its relevance in this age of internet and social media: The case of Malaysia
by: Wong, Kok Keong
Published: (2015)

Teknik pembuatan kesan khas (Pyrotechnics) dalam konteks pembikinan filem di Malaysia. Kajian ke atas filem Bukit Kepong dan Gerak Khas The Movie / Ahmad Faizal Azmi
by: Azmi, Ahmad Faizal
Published: (2007)

Bridging or widening the gap? Narrative discourses of the West and Westerners in Jordan’s My American Neighbor Television Program
by: Kubeisy, S., et al.
Published: (2020)

How’d They Do? Exploring experts’ past opinions of College Radio’s future
by: Freeman, Bradley C.
Published: (2020)