'Moments and opportunities': interstitials and the promotional imagination of BBC iPlayer
This article examines the promotion of the BBC’s online streaming and download service, iPlayer, as it has been presented to audiences through broadcast television. Analysing transitions in the BBC’s representation of iPlayer, it considers the promotional imagination of the service during the 2010s,...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
Sage
2017
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/44037/ |