Tourist choice processing: evaluating decision rules and methods of their measurement

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Tourist choice processing: evaluating decision rules and methods of their measurement

A detailed understanding of decision rules is essential in order to better explain consumption behavior, yet the variety of decision rules used have been somewhat neglected in tourism research. This study adopts an innovative method, greedoid analysis, to estimate a noncompensatory type of decision...

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Bibliographic Details
Main Authors:	Li, Chunxiao, McCabe, Scott, Song, Haiyan
Format:	Article
Published:	SAGE 2016
Subjects:	tourist decision making destination choice measurement noncompensatory methods greedoid analysis China outbound market
Online Access:	https://eprints.nottingham.ac.uk/43580/

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