Tourist choice processing: evaluating decision rules and methods of their measurement
A detailed understanding of decision rules is essential in order to better explain consumption behavior, yet the variety of decision rules used have been somewhat neglected in tourism research. This study adopts an innovative method, greedoid analysis, to estimate a noncompensatory type of decision...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
SAGE
2016
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/43580/ |