Tourist choice processing: evaluating decision rules and methods of their measurement
A detailed understanding of decision rules is essential in order to better explain consumption behavior, yet the variety of decision rules used have been somewhat neglected in tourism research. This study adopts an innovative method, greedoid analysis, to estimate a noncompensatory type of decision...
| Main Authors: | , , |
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| Format: | Article |
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SAGE
2016
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| Online Access: | https://eprints.nottingham.ac.uk/43580/ |
| _version_ | 1848796719762898944 |
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| author | Li, Chunxiao McCabe, Scott Song, Haiyan |
| author_facet | Li, Chunxiao McCabe, Scott Song, Haiyan |
| author_sort | Li, Chunxiao |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | A detailed understanding of decision rules is essential in order to better explain consumption behavior, yet the variety of decision rules used have been somewhat neglected in tourism research. This study adopts an innovative method, greedoid analysis, to estimate a noncompensatory type of decision rule known as lexicographic by aspect (LBA). It is quite different from the weighted additive (WADD) model commonly assumed in tourism studies. By utilizing an experimental research design, this study enables the evaluation of the two types of decision rules regarding their predictive and explanatory power. Additionally, we introduce a novel evaluation indicator (“cost”), which allows further investigation of the heterogeneity in the use of decision rules. The results suggest that although the out-of-sample accuracy is lower, the LBA model has a better explanatory performance on respondents’ preference order. Moreover, the different perspective provided by the LBA model is useful for obtaining managerial implications. |
| first_indexed | 2025-11-14T19:52:27Z |
| format | Article |
| id | nottingham-43580 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:52:27Z |
| publishDate | 2016 |
| publisher | SAGE |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-435802020-05-04T18:05:58Z https://eprints.nottingham.ac.uk/43580/ Tourist choice processing: evaluating decision rules and methods of their measurement Li, Chunxiao McCabe, Scott Song, Haiyan A detailed understanding of decision rules is essential in order to better explain consumption behavior, yet the variety of decision rules used have been somewhat neglected in tourism research. This study adopts an innovative method, greedoid analysis, to estimate a noncompensatory type of decision rule known as lexicographic by aspect (LBA). It is quite different from the weighted additive (WADD) model commonly assumed in tourism studies. By utilizing an experimental research design, this study enables the evaluation of the two types of decision rules regarding their predictive and explanatory power. Additionally, we introduce a novel evaluation indicator (“cost”), which allows further investigation of the heterogeneity in the use of decision rules. The results suggest that although the out-of-sample accuracy is lower, the LBA model has a better explanatory performance on respondents’ preference order. Moreover, the different perspective provided by the LBA model is useful for obtaining managerial implications. SAGE 2016-08-23 Article PeerReviewed Li, Chunxiao, McCabe, Scott and Song, Haiyan (2016) Tourist choice processing: evaluating decision rules and methods of their measurement. Journal of Travel Research, 56 (6). pp. 699-711. ISSN 1552-6763 tourist decision making destination choice measurement noncompensatory methods greedoid analysis China outbound market http://journals.sagepub.com/doi/abs/10.1177/0047287516663651 doi:10.1177/0047287516663651 doi:10.1177/0047287516663651 |
| spellingShingle | tourist decision making destination choice measurement noncompensatory methods greedoid analysis China outbound market Li, Chunxiao McCabe, Scott Song, Haiyan Tourist choice processing: evaluating decision rules and methods of their measurement |
| title | Tourist choice processing: evaluating decision rules and methods of their measurement |
| title_full | Tourist choice processing: evaluating decision rules and methods of their measurement |
| title_fullStr | Tourist choice processing: evaluating decision rules and methods of their measurement |
| title_full_unstemmed | Tourist choice processing: evaluating decision rules and methods of their measurement |
| title_short | Tourist choice processing: evaluating decision rules and methods of their measurement |
| title_sort | tourist choice processing: evaluating decision rules and methods of their measurement |
| topic | tourist decision making destination choice measurement noncompensatory methods greedoid analysis China outbound market |
| url | https://eprints.nottingham.ac.uk/43580/ https://eprints.nottingham.ac.uk/43580/ https://eprints.nottingham.ac.uk/43580/ |