Involving customers in innovation: knowledgeability and
agency as process variables

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Involving customers in innovation: knowledgeability and agency as process variables

Purpose: Recent research places an increased emphasis on the inclusion of the customer in value creation, learning, and innovation processes yet there remains a gap in our understanding of just how such customer involvement may work. This paper seeks to address this gap by examining two aspects of c...

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Bibliographic Details
Main Authors:	Peters, Linda D., Pressey, Andrew D., Gilchrist, Alan, Johnston, Wesley J.
Format:	Article
Language:	English
Published:	Emerald 2018
Subjects:	agency knowledgeability co-creation innovation
Online Access:	https://eprints.nottingham.ac.uk/42996/

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