Involving customers in innovation: knowledgeability and agency as process variables
Purpose: Recent research places an increased emphasis on the inclusion of the customer in value creation, learning, and innovation processes yet there remains a gap in our understanding of just how such customer involvement may work. This paper seeks to address this gap by examining two aspects of c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2018
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/42996/ |