Determinants of Consumers’ Engagement in Electronic Word-of-Mouth on Facebook

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Determinants of Consumers’ Engagement in Electronic Word-of-Mouth on Facebook

In the last decade, the World Wide Web has revolutionized how user around the world interact with each other. It is not only being a platform for user to connect with different individuals, but as well for daily activities such as daily news about the world and information exchange on vast knowledge...

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Bibliographic Details
Main Author:	Yap, Wei Chien
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/42336/

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